Breaking Borders, Building Bridges: How "Shanghai Summer" Is Redefining Global Consumption - PressReach

Shanghai Summer Season Launched at Xujiahui Centre

Iorgos Pappas Every year, cities around the world try to outdo themselves with flashier lights, louder music, and more things for the average traveler to buy, touch, or taste. However, Shanghai doesn’t just play along—it writes its rules and then tosses them sky-high. The kickoff of “Shanghai Summer” 2025 could have been just another calendar event; instead, […] The post Shanghai Summer Season Launched at Xujiahui Centre appeared first on Argoph…

‘Shanghai Summer’ Showcases City as a Next-Gen Consumer Experience Hub

SHANGHAI, April 19, 2025 /PRNewswire/ -- The 2025 "Shanghai Summer" International Consumption Season officially launched on 18 April at Xujiahui Centre. With innovative offerings like the "240-Hour Products" and "City Customised Events," this year's programme presents a city-level consumer experience that blends international lifestyle with summer vitality. The first stop of the global roadshow will arrive in Osaka, Japan this May, continuing to…

Breaking Borders, Building Bridges: How "Shanghai Summer" Is Redefining Global Consumption - PressReach

SHANGHAI, April 19, 2025 /PRNewswire/ — Summer consumer campaigns have long been a key engine for economic growth. Now, Shanghai is stepping into the global spotlight with a bold “urban consumption experiment.” On 18 April, the 2025 “Shanghai Summer” International Consumption Season was officially launched at Xujiahui Centre, unveiling innovative concepts such as “240-Hour Products” and City Customised Events, aiming to redefine the summer exper…