Published 18 days ago • loading... • Updated 17 days ago

British Airways Revises Changes to Loyalty Club After Outcry

British Airways is changing its loyalty programme to create a fairer system, according to the airline.
Colm Lacy, British Airways Chief Commercial Officer, stated that awarding points for spending is the best way to recognize customer loyalty.
The changes aim to make it harder to exploit gamification and loopholes for earning points, as noted by Colm Lacy.
Gilbert Ott remarked that the new system is aggressive, as British Airways is one of the first in the UK to prioritize spending over loyalty points.

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Fife Today

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Metro News

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British Airways has introduced a new loyalty scheme (Picture: Getty Images) British Airways is making a change to its famous loyalty programme – starting now. BA loyalists have traditionally earned ‘tier points’ according to the number of miles flown each year. The more you collect, the higher your status, with blue being basic, swiftly followed by bronze, silver and gold. Much of the loyalty scheme remains unchanged after BA’s latest announceme…

18 days ago·London, United Kingdom

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