Building a Startup the "Until It Happens" Way: How Failures Turn into Million-Dollar Successes

First impressions can be deceiving—most spectacular success stories actually start with a series of failures, small pivots, and low-budget experiments. It took Iuliia Shnai twelve projects to create Papermark and grow it to $45,000 in monthly recurring revenue. Pieter Levels closed or abandoned over 65 services before several of them brought in about $2.7 million in annual revenue, and Joel Gascoigne built the popular Buffer from… a two-page moc…