US EditionBuilding a Strong Personal Brand for Lawyers in the Digital Age
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Building a Strong Personal Brand for Lawyers in the Digital Age
A lawyer’s reputation extends far beyond firm prestige or word-of-mouth referrals. The way clients seek legal representation has fundamentally changed – they now research, engage and make decisions online before ever picking up the phone. Personal branding isn’t just an advantage but a necessity in the legal industry. From Law Firm Branding to Personal Branding Traditionally, the primary selling points of a law firm were the firm’s name, reputat…
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