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Bunnings launches 'Legend of the Tongs' national campaign

Summary by Mediaweek
Bunnings has launched an integrated campaign celebrating local legends who fire up the BBQ weekly at Aussie rules footy clubs. Legend of the Tongs was developed and delivered by marketing and communications agency Bastion, with the support of full-service agency The Brand Agency and Bunnings’ internal marketing and communications teams. The campaign leverages the garden and hardware chain’s 11-year partnership with the Australian Football League…
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Mediaweek broke the news in on Wednesday, April 23, 2025.
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