Bunnings launches 'Legend of the Tongs' national campaign
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Bunnings launches ‘Legend of the Tongs’ AFL campaign via Bastion and The Brand Agency
Bunnings has launched its latest national campaign titled 'Legend of the Tongs' via Bastion, The Brand Agency Melbourne and Bunnings’ in-house team. The integrated campaign builds on Bunnings’ long-standing partnership with the AFL, celebrating local footy volunteers who run club BBQs each week.
Bunnings launches 'Legend of the Tongs' national campaign
Bunnings has launched an integrated campaign celebrating local legends who fire up the BBQ weekly at Aussie rules footy clubs. Legend of the Tongs was developed and delivered by marketing and communications agency Bastion, with the support of full-service agency The Brand Agency and Bunnings’ internal marketing and communications teams. The campaign leverages the garden and hardware chain’s 11-year partnership with the Australian Football League…
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