US EditionBurger King taps Applebee's CMO Joel Yashinsky - Brand Innovators
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Burger King taps Applebee's CMO Joel Yashinsky - Brand Innovators
Burger King has hired former Applebee’s CMO Joel Yashinsky as chief marketing officer for the U.S. & Canada. In his new role with RBI, Yashinsky is tasked with building on the “Reclaim the Flame” brand plan, a platform that was created in partnership with Burger King Franchisees. “We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family,” said Tom Curtis, president of Burger King U.S. & Canada, in a statement…
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