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4 Open Questions About BF Island, BuzzFeed's New Social Platform

BuzzFeed plans to launch a new social media platform called Island, aimed at spreading joy and creative expression, as announced by CEO Jonah Peretti in a memo.
Peretti criticized existing platforms for prioritizing content that generates anger and fear, stating that Island will focus on human curation instead.
The platform is still in development and intends to use AI to enhance user agency, countering trends seen on TikTok and Meta.
Peretti expressed excitement about moving away from reliance on other platforms, emphasizing the need to build a space that fosters positivity and creativity.

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Adweek

4 Open Questions About BF Island, BuzzFeed's New Social Platform

On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his plan to launch BF Island, a new social media platform and consumer app. Peretti shared a manifesto explaining his rationale for launching the new product, pointing to the algorithmic bias of other social platforms and the toxic effect the technology has on its users....

10 days ago

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Futurism

Jonah Peretti, Who Filled BuzzFeed With AI Slop, Now Says AI Is Threatening Human Agency

After an embarrassing pivot to AI content, BuzzFeed CEO Jonah Peretti says he's had enough of all the ragebait, clickbait, and fake news. Peretti, who proudly announced in May 2023 that AI will "replace the majority of static content," and gloated that its AI-generated content was outperforming its pesky human employees, has seemingly turned another leaf. In a rambling new blog post, Peretti argued that a "future where AI takes away our human ag…

11 days ago

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Slate

BuzzFeed Has a New Plan to Save Media, and We’re Screaming

We got an inside look at the A.I.–fueled future of the once culture-defining quiz site.

12 days ago·United States

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The Hollywood Reporter

BuzzFeed’s New Plan: An AI-Powered Social Media Platform to Help “Spread Joy”

BuzzFeed CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content, and says his company will launch a new platform.

12 days ago·Los Angeles, United States

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EM360

BuzzFeed Takes on Toxic Tech with New Platform BFisland | Enterprise Tech News EM360Tech

BuzzFeed Takes on Toxic Tech with New Platform BFisland Published on 12/02/2025 05:17 PM Katie Baker Wed, 02/12/2025 - 17:12 Buzzfeed has announced that they are building a new social media platform, currently known as 'BFisland', that is ‘designed to bring joy and creativity back to the internet.’ The new platform's aim will be to provide an alternative to current platforms ‘unchecked influence over the internet social media space Buzzfeed say …

11 days ago

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PR Daily

BuzzFeed CEO plans to challenge algorithm-driven social media

Also: AP says White House banned reporter over Gulf of Mexico name; Duolingo kills off owl mascot in campaign stunt. BuzzFeed CEO Jonah Peretti announced plans to launch a new social media platform aimed at restoring “the internet we love.” In a 2,800-word “manifesto” released Tuesday, Peretti outlined his vision for an app that uses AI to give users more control, rather than taking it away through the use of deep thinking and recommendation alg…

11 days ago

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