US Edition10 Ways Hotels Can Increase Direct Bookings in 2025
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10 Ways Hotels Can Increase Direct Bookings in 2025
The way hotels sell their rooms has come a long way. From basic reservation systems to sophisticated guest preference tracking, to the rise of OTAs, and the subsequent shift towards a ‘direct-first’ mindset amongst independent hoteliers, the industry has continuously evolved to keep up with technology and ever-changing consumer trends. Now, the question is: what’s next? As the digital landscape continues to evolve, how can hotels build on this p…
BWH Hotels Scandinavia Taps The Hotels Network to Enhance Direct Channel Performance
BWH Hotels Scandinavia has partnered with The Hotels Network (THN), recently named the #1 Direct Booking Tool of 2025, to strengthen its direct booking strategy. The group is now using THN’s Price Comparison and Price Match tools across a selection of its hotels in the region. Already trusted by top Nordic brands such as Strawberry and Elite Hotels of Sweden, THN continues to grow its footprint in the region with this latest collaboration. The p…
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