ByD Denza will arrive in Mexico in August: a new headache for BMW, Audi and Mercedes?

The Chinese offensive in the Mexican automotive market makes a leap. Denza, the luxury brand of BYD, will officially arrive in Mexico at the end of August and promises to shake the premium segment with a challenging combination of design, technology and aggressive prices. Entry will mark a new chapter in the competition for the consumer of high purchasing power, until now dominated by firms such as BMW, Audi, Lexus and Mercedes-Benz. According t…