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'California sober' movement is changing how we drink

Summary by GreenState
For decades, alcohol has been the cornerstone of social gatherings, celebrations, and even corporate networking. But that era is fading fast. A new generation is rewriting the rules of drinking culture, and the beverage industry is scrambling to keep up. The ‘California Sober’ movement, where individuals swap alcohol for cannabis, functional beverages, or simply moderation, isn’t just a trend. It’s a fundamental shift in how people socialize and…
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GreenState broke the news in on Monday, March 31, 2025.
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