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Can OTAs survive the rise of AI agents?

Summary by SmartTravelNews
The advent of artificial intelligence (AI) agents in travel planning could transform the relationship between consumers and tourism providers. While some experts predict that this technology will eliminate the need for intermediaries such as OTAs (Online Travel Agencies), others believe that these platforms will be able to adapt to remain relevant in an increasingly automated environment. A disruption in travel distribution AI agents are positio…
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SmartTravelNews broke the news in on Friday, February 14, 2025.
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