US EditionCan we trust food influencers? - Impact Magazine
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Can we trust food influencers? - Impact Magazine
In recent years, food content creators have steadily been rising in popularity. From showcasing new places to eat, to sampling new dishes on the menu, they have proven to be the key to many aspiring restaurant owners’ successes. But what happens when these content creators are paid to create content for a restaurant, or are given discounted or free food? Holly Philpott investigates.
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