Carrie Bickmore and Fifi Box roasted over Kmart collaboration

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Carrie Bickmore and Fifi Box roasted over Kmart collaboration

Carrie Bickmore and Fifi Box have landed in hot water with Australian shoppers, with their latest Kmart ad campaign getting a less-than-glowing reception. The radio duo teamed up with the budget retailer for a paid partnership, showing off a shopping spree inside a Kmart store. But rather than sparking excitement, the ad has left viewers unconvinced – many accusing the pair of being “rookies” who rarely, if ever, shop there. Carrie Bickmore and …