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Case Study: How Personalized Insights from TopLine Opened Up New Opportunities

Summary by Futuri Media
The Challenge: The Reclusive Roofer A television partner in the Midwest faced a tough and all-too-common sales challenge: an unresponsive prospect. This prospect, dubbed “the reclusive roofer,” owned a roofing company and consistently ignored outreach. Despite the account executive’s persistent efforts—emails, appointment requests, and follow-ups—the roofer remained unresponsive. Sales struggled to find a way to break through and connect. The Ac…
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