US EditionCase Study: How Rome Radio Partners Maximize Impact with Limited Resources
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Case Study: How Rome Radio Partners Maximize Impact with Limited Resources
The Challenge: Too Many Hats, Too Few Hands When you own a small-market radio station, your job includes everything—sales, programming, tech support, and even janitorial duties. For Howard Toole, Managing Partner of Rome Radio Partners, this wasn’t an exaggeration—it was reality. While Toole has a deep passion for on-air production, he was rapidly running out of time and resources to keep up with everything else. With big-city competitors in Atl…
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