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Case Study: How TopLine Delivered a Show-Stopping Win in the Entertainment Category

Summary by Futuri Media
The Challenge: Closing High-Value Deals in a Competitive Entertainment Market For TV stations in Top 100 Markets, securing major advertising deals is a constant challenge. A marketing consultant with a leading station faced stiff competition while pursuing a $339,000 new business opportunity in the entertainment category. The client demanded clear, compelling evidence that advertising on the station would drive ROI. The consultant needed to go b…
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