US EditionCase Study: Hyper-Local Storytelling Meets AI-Powered Discovery Using Content Intelligence
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Case Study: Hyper-Local Storytelling Meets AI-Powered Discovery Using Content Intelligence
The Challenge: Covering Stories That Local Audiences Care About Cumulus Media’s Appleton/Oshkosh market, home to country station WPKR, needed a more dynamic way to deliver truly local content to its audience. Traditional show prep services didn’t cut it. By midday, the content was outdated and too often skewed nationally, missing the local stories that mattered most to listeners in the Fox Valley. Steve Edwards, Program Director and afternoon ta…
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