US EditionCase Study: Radio Seller Wins Over Longtime Prospect with AI Spec Spot
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Case Study: Radio Seller Wins Over Longtime Prospect with AI Spec Spot
The Challenge: Moving forward with the prospect felt…unlikely Radio sellers—like sellers everywhere—know the feeling: chasing a dream client for months, maybe even years, and still getting nowhere. One station in a Top 50 market faced exactly that. Despite countless emails and calls, they couldn’t break through with a local comedy festival. And when they did get a reply, the conversation quickly fizzled out. The interest was there, but the pitch…
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