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'Cast a wide net and stay open to the possibilities': How AI can help media professionals across multiple disciplines

Summary by TVBEurope
At the 2025 NAB Show, Avid will be focusing on making work faster and easier for post production professionals as well as innovations in the newsroom. TVBEurope sat down with chief product officer Tim Claman to discuss the company’s plans for 2025, the integration of recent acquisition Wolftech, challenges facing the media industry, and the ongoing development of its AI assistant, Ada, What is Avid’s main focus for 2025? As always, Avid’s goal f…
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'Cast a wide net and stay open to the possibilities': How AI can help media professionals across multiple disciplines

At the 2025 NAB Show, Avid will be focusing on making work faster and easier for post production professionals as well as innovations in the newsroom. TVBEurope sat down with chief product officer Tim Claman to discuss the company’s plans for 2025, the integration of recent acquisition Wolftech, challenges facing the media industry, and the ongoing development of its AI assistant, Ada, What is Avid’s main focus for 2025? As always, Avid’s goal f…

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TVBEurope broke the news in on Wednesday, April 2, 2025.
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