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Kendrick Lamar Named Chanel's New Brand Ambassador

  • Kendrick Lamar has been named a brand ambassador for Chanel, as confirmed by the fashion house on Monday via Business of Fashion.
  • Lamar stars in Chanel's latest eyewear campaign launching on April 22, aligning with his joint Grand National Tour with SZA.
  • Chanel previously collaborated with male icons and aims to continue this trend with Lamar, despite primarily creating women's clothing.
  • Lamar expressed his support, stating, 'Chanel has a timeless legacy and that is always something I can get behind.
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The Business of Fashion broke the news in on Monday, April 21, 2025.
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