Channel 4 selects dedicated influencer agency

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Channel 4 selects dedicated influencer agency

Broadcaster Channel 4 has selected The Cast as its first-ever dedicated influencer marketing agency in a bid to better connect with younger viewers. The move will see the agency support the network’s organic and paid creator content as it looks to build on its commitment to work with more influencers and lead on social storytelling. Appointed at the conclusion of a competitive pitch process, The Cast was chosen by Channel 4 for its understanding…