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Channel 4 to relaunch streaming offering as it doubles down on digital strategy - The Media Leader

Summary by themedialeader.com
Channel 4 is to relaunch its streaming proposition for advertisers this year, with an eye towards attracting small and medium-sized businesses (SMBs) by simplifying its ad buying platform and exploring ways in which AI can support brands in the TV ad production chain. “It’s about simplifying how you buy TV,” Barry John, head of operations at Channel 4 Sales, told The Media Leader ahead of Channel 4’s Extravagander event last week. “What we don’t…
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exchangewire.comexchangewire.com

Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153%

News in brief: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in January Channel 4 to Simplify Ad Buying Platform  This year, Channel 4 will be simplifying its ad buying platform and [...] The post Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153%  appeared first on ExchangeWire.com.

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themedialeader.comthemedialeader.com

Channel 4 to relaunch streaming offering as it doubles down on digital strategy - The Media Leader

Channel 4 is to relaunch its streaming proposition for advertisers this year, with an eye towards attracting small and medium-sized businesses (SMBs) by simplifying its ad buying platform and exploring ways in which AI can support brands in the TV ad production chain. “It’s about simplifying how you buy TV,” Barry John, head of operations at Channel 4 Sales, told The Media Leader ahead of Channel 4’s Extravagander event last week. “What we don’t…

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themedialeader.com broke the news in on Monday, February 17, 2025.
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