Channel 4 uses theIA to promote its reality TV on free couples

For the launch of the 3 season of Open House: The Great Sex Experiment, Channel 4 and its internal agency 4Creative push the limits of advertising creation with a first campaign designed with the help of generative artificial intelligence. A special operation as special as the program that it accompanies. The documentary series, broadcast in the spring, follows monogamous couples who experience the opening of their relationship. To visually tran…