Chery launching yet another brand, this time for its new ute

Chery launching yet another brand, this time for its new ute

Chery is getting back into the dual-cab game and will offer utes with petrol, hybrid and electric powertrains...

Chery Launches New Pickup Brand To Rival Toyota Hilux On Global Stage

Chery further expands its portfolio with the new Himla brand that is focused on pickups. The first Himla product is a rugged midsize truck, likely riding on a ladder-frame chassis. It plans to offer a range of products to global markets including Europe and South America. Chinese automaker Chery is no stranger to creating sub-brands, but apparently, they weren’t satisfied with their existing lineup, so they’ve gone ahead and launched yet another…

Following the resounding success of the Omoda and Jaecoo brands, the Chinese group Chery is considering launching a third brand in the European market: LEPAS, which would compete against the popular Dacia.

Chery's new brand - LEPAS unveils first vehicle, redefining elegant mobility

On April 18, Chery achieved another milestone in its global strategy: LEPAS L8, the first vehicle under Chery's international brand LEPAS

Chery's New LEPAS Brand Might Be Heading For Malaysia Too

Chery isn’t shy about launching new sub-brands and we won’t be surprised if LEPAS is on the list for Malaysia. Back in October 2024, Chery launched yet another brand. While many Chery sub-brands seem to borrow from European languages – Jaecoo gets is derived from the German “Jaeger” and “Cool” from English, Jetour is pronounced like it’s some French perfume. Well, this new brand is called Lepas… kinda like the Malay word for ‘after’ or ‘free’. C…

Chery brand returns to New Zealand with hybrid focus and ute rumours - NZ Autocar

Tiggo SUV line-up expected, launching through shared Omoda/Jaecoo networkChery has confirmed the launch of its core brand in New Zealand, expanding the Chinese automaker’s local presence alongside its existing Omoda and Jaecoo marques. Vehicles will be sold through an established dealer network, with 10 sites across the country already supporting the group’s other brands.Dealerships will be located in Whangarei, Auckland (North, Central, South),…