Chili’s trolls McDonald’s with its new quarter pounder burger
- Chili's launched its Big QP burger, a new cheeseburger resembling McDonald's Quarter Pounder.
- Rising prices at fast food chains pushed Chili's to target value-conscious customers.
- The Big QP burger features toppings and a similar name to the Quarter Pounder.
- Chili's claims the Big QP has 85% more beef and offers 'less expensive' value at $10.99.
- Chili's comeback is due to value deals with sales jumping 31% as rivals face bankruptcies.
66 Articles
66 Articles
Chili's Is Taking Aim at McDonald's (Again) With a New, Quarter Pounder-Like Burger: 'A Fast Food Flavor Profile Our Guests Will Recognize'
Chili's launched a Big QP burger this week, taking direct aim at McDonald's classic quarter-pounder. Read more about Chili's new menu items, here.
Chili’s New Burger Is A Bigger And Cheaper Alternative To A McDonald’s Classic
The Big QP has 85% more beef than your average drive-thru Quarter Pounder.Chili'sThere isn’t always time to fire up your grill and prep our loaded Ultimate Southern Burgers with candied bacon. Especially on busy weeknights, finding a hearty, well-rounded meal for your whole family—much less one that everyone enjoys—can be a challenge. If you’re turning to the drive-thru for convenience but find yourself with sticker shock, you’re not alone. Acco…
Chili’s sets its sights on McDonald’s with its new offering
Chili’s has been among the hottest restaurant performers in year-over-year sales. The chain has deftly created a cool “vibe” on social media, forged value on its menu, and become the darling of Darden, its corporate owner. It’s largely been able to do this by giving diners a sit-down restaurant experience at a price comparable to fast-food. And the restaurant chain’s latest salvo against the fast-food titans? The QP, an offering that will bring …
Coverage Details
Bias Distribution
- 83% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage