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Tariffs could alter packaging mix, Coca-Cola says

  • President Donald Trump announced 25% tariffs on aluminum and steel imports, effective March 12, which may raise costs for U.S. Can manufacturers and consumers.
  • Coca-Cola CEO James Quincey stated that the company might adjust its packaging mix, possibly using more PET bottles due to rising aluminum costs.
  • Coca-Cola reported strong fourth-quarter performance, with increased earnings driven by price hikes on its beverages, including Coca-Cola Zero Sugar.
  • Coca-Cola plans to adjust its packaging strategy to manage costs while continuing to pursue its recycling goals, aiming for 30-35% recycled plastic usage by 2035.
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Fortune broke the news in New York, United States on Wednesday, February 12, 2025.
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