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EXCLUSIVE: Topicals Founder Tells All About New Holding Company & Bread Beauty Supply Acquisition

Summary by Essence
By Akili King ·Updated April 4, 2025 Textured hair care brand, Bread Beauty Supply, just found a new home with Cost of Doing Business (CODB). This brand new holding company was founded by Topicals CEO Olamide Olowe and president Sochi Mbadugha, who are also now Bread’s new strategic advisors. From Topicals’s clever brand films to Bread’s cheeky branding, like their trademarked scalp massager, “scalp-thingy,” the acquisition is one that makes tot…
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EssenceEssence

EXCLUSIVE: Topicals Founder Tells All About New Holding Company & Bread Beauty Supply Acquisition

By Akili King ·Updated April 4, 2025 Textured hair care brand, Bread Beauty Supply, just found a new home with Cost of Doing Business (CODB). This brand new holding company was founded by Topicals CEO Olamide Olowe and president Sochi Mbadugha, who are also now Bread’s new strategic advisors. From Topicals’s clever brand films to Bread’s cheeky branding, like their trademarked scalp massager, “scalp-thingy,” the acquisition is one that makes tot…

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The49thStreetThe49thStreet

Bread Beauty Supply Joins CODB Holdings

CODB Holdings acquires Bread Beauty Supply, with plans to expand its presence in Sephora & Ulta. Maeva Heim stays on as Chief Creative Officer.

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AfroTechAfroTech

CODB, The Holding Company Co-Founded By Topicals CEO Olamide Olowe, Buys Bread Beauty Supply To Boost Black-Owned Haircare Brands

Cost of Doing Business (CODB), the holding company co-founded by Topicals CEO Olamide Olowe and President Sochi Mbadugha, has acquired premium haircare brand Bread Beauty Supply. According to a news release, the acquisition is CODB’s first step in building brands that connect culture, community, and commerce — especially as many companies scale back their diversity, equity, and inclusion (DEI) efforts. “At a time when DEI commitments are being r…

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AfroTech broke the news in on Thursday, April 3, 2025.
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