Coexistence: The OTAs' strategy in the face of the advance of artificial intelligence

The artificial intelligence revolution is already a reality, and the online hotel distribution sector is rapidly adapting to its initial effects. The emergence of tools like Operator, the AI agent launched by OpenAI, has rekindled fears about the survival of traditional players in the face of emerging technologies. Operator is not only capable of reading information, but also interacting with browsers to generate travel plans, make recommendatio…