Coming down to earth: DTC model gets a retail reality check

More than an additional sales channel, Direct-To-Consumer is a full-fledged business strategy that has many advantages for brands... Cet article The DTC or how to extract from the marketplace model est apparu en premier sur Comarketing-News.

Coming down to earth: DTC model gets a retail reality check

The direct-to-consumer model used to be all the rage for online retailers, but shunning traditional distribution channels proved hard to sustain long term. Here's how brands should approach DTC now.