Companies are tapping creators for their expertise. Doing Things wants Jake Krantz to lead its new era of original content. - Tubefilter

Companies are tapping creators for their expertise. Doing Things wants Jake Krantz to lead its new era of original content. - Tubefilter

Over the last five years, people outside the internet bubble have realized what we insiders have known for years: Digital content creation is the next major entertainment force, and is growing to such a scale that it rivals traditional TV, streaming services, and Hollywood itself. And that increased external recognition of our legitimacy has led to serious injections of cash for the industry, including investments in content creators starting th…