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Black faith leaders call for Target boycott over DEI rollback

  • Target is facing backlash and calls for a boycott after announcing it will end some diversity, equity, and inclusion programs, as stated by Dr. Jamal Bryant, a Black pastor and civil rights leader.
  • Target previously committed to increasing its Black workforce and spending with Black-owned businesses after the murder of George Floyd in 2020, showcasing its advocacy for DEI initiatives.
  • Dr. Jamal Bryant has called for a 40-day boycott of Target starting in March due to the company's rollback of DEI programs.
  • Foot traffic to Target stores dropped 4% following the announcement, raising concerns about potential long-term damage to the company, as noted by Placer.ai.
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Deseret News broke the news in Salt Lake City, United States on Wednesday, February 19, 2025.
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