US EditionBrave Bison Acquires The Fifth Group: What It Means for the Future of Influencer Marketing
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Brave Bison Acquires The Fifth Group: What It Means for the Future of Influencer Marketing
Brave Bison has acquired The Fifth Group — News UK’s influencer marketing agency — in a deal worth £7.6 million. The move signals another step in the consolidation of the creator economy, and it tells us something important: influencer marketing is maturing fast, and the big players want in. Founded in 2019, The Fifth built a strong reputation for data-led influencer campaigns, working with both brands and talent to create commercially successf…
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