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Connected TV: Driving Performance with Precision

Summary by amsive.com
Connected TV (CTV) viewership is expected to expand to 121 million households by 2027. CTV and over-the-top (OTT) advertising is a given for marketers focused on performance and hyper-personalized brand experiences as part of a comprehensive multichannel strategy. But streamlining and optimizing this channel is easier said than done. According to MediaPost, most CTV ads miss the frequency ‘sweet spot’. That’s just one challenge marketers face wi…
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amsive.comamsive.com

Connected TV: Driving Performance with Precision

Connected TV (CTV) viewership is expected to expand to 121 million households by 2027. CTV and over-the-top (OTT) advertising is a given for marketers focused on performance and hyper-personalized brand experiences as part of a comprehensive multichannel strategy. But streamlining and optimizing this channel is easier said than done. According to MediaPost, most CTV ads miss the frequency ‘sweet spot’. That’s just one challenge marketers face wi…

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amsive.com broke the news in on Tuesday, January 14, 2025.
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