Most consumers will pay 25% more for their favorite brands

Most consumers will pay 25% more for their favorite brands

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

Most consumers will pay 25% more for their favorite brands – RetailWit

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

Consumers willing to pay more for trusted brands even if prices increase, says report | Trade Data News USA

Brand loyalty isn’t only staying the same in 2025, according to a recent analysis from UserTesting, a company that provides human insights for businesses. It’s also evolving into a haven for customers who are watching their wallets and negotiating rising costs. More than two-thirds (68 per cent) of devoted consumers said they would keep purchasing […] The post Consumers willing to pay more for trusted brands even if prices increase, says report …

Retailers misjudge shopper priorities, loyalties amid rising costs, said Rakuten report - Home Furnishings News

Rakuten, a cash back shopping platform, has released a new study in conjunction with the Harris Poll, revealing a disconnect between shopper brand loyalty and retailer confidence as economic uncertainty continues and budgets get tighter. More than half – 55 percent – of consumers say they plan to prioritize products with the lowest prices when shopping in the coming months, while only 5 percent of retailers think shoppers will choose to trade do…

Most consumers willing to pay more for favourite brands - DecisionMarketing

As UK supermarkets gear up for a major price war, it seems they could be missing the mark with a new analysis claiming that more than two-thirds (68%) of consumers say they would continue to buy their favourite brands, even if prices increased. That is according to a new global study that quizzed 4,000 consumers across the UK, the US and Australiac. Carried out by UserTesting, it reveals brand loyalty is not just holding steady in 2025, it is be…