Black Madre’s Handcarved Campaign for Corona Elevates Folklore in 'Fishermen Storytellers' – PRINT Magazine

On the eve of the world's environmental challenge in focal industries such as food and drink, and in the face of a future zero emissions that will guarantee both the quality of life of future generations and the ecosystem we inhabit, cooling and preservation has played a decisive role, as this is an important source of emissions in retail trade.

Corona’s Fisherman Storytellers Campaign

Corona’s new campaign honors fisherman culture with handcrafted stop-motion art inspired by coastal storytelling traditions.

Black Madre’s Handcarved Campaign for Corona Elevates Folklore in 'Fishermen Storytellers' – PRINT Magazine

Slick digital campaigns and AI-generated imagery dominate our screens these days, but Brazil-based visual arts studio Black Madre has carved — quite literally — a compelling case for the power of craft. Their latest work, a collaboration with Africa Creative for Corona’s “Fisherman Storytellers” campaign, proves that branding rooted in authenticity, tactility, and human touch still reigns supreme. Unfolding through a stunning blend of hand-carve…