US EditionCosta Group’s laser focus - Retail World Magazine
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Costa Group’s laser focus - Retail World Magazine
This Easter, Costa Group was turning heads in the fruit aisle with a playful and innovative campaign: avocados featuring laser etched Easter characters on their skin. The trial, running in 20 selected Woolworths stores across Victoria, is part of Costa’s broader commitment to sustainability and consumer engagement. It aims to gauge public sentiment and assess the viability of replacing produce stickers with laser etched 2D Datamatrix or QR codes…
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