CTV and Programmatic Advertising Were Essential for 2024 US Elections Campaigns

CTV and Programmatic Advertising Were Essential for 2024 US Elections Campaigns

WASHINGTON, March 17, 2025 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), the industry’s leading advertising automation platform, today announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in political campaigns. Among digital devices, CTV…

New Data on Political Advertising Shows Growing Importance of CTV Ads

CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending - Basis Technologies

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertising’s connected TV (CTV) evolution was in full effect during the 2024 US elections. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. CTV’s emergence as a political powerhouse has been developing steadily over the last four election cyc…