Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks just the second publicly-announced acquisition for The Trade Desk, which scooped up identity resolution technology provider AdBrain in October 2017. "In recent years, the digital...

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Programmatic Adtech Platform The Trade Desk Acquires Digital Ad Data Provider Sincera

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Cytracom, a leading provider of infrastructure software for managed service providers (MSPs), today announced the acquisition of Telivy, marking another milestone in the company’s evolution to deliver a comprehensive technology platform for MSPs. This strategic investment accelerates Cytracom’s expansion into Security and Risk Management (SRM), complementing its established Secure Access Service Edge (SASE) and Unified Communications as a Servic…

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Cytracom Acquires Telivy; Announces Plans to Deliver Advanced Security Risk Management Capabilities for MSPs

Founded in 2022 by Mike O’Sullivan and Ian Meyers, Sincera has built its reputation on providing objective metadata insights about the ad tech ecosystem.

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The Trade Desk acquires Sincera - Mobile Marketing Reads

International marketing innovation business, The Trade Desk ( NASDAQ: TTD) revealed on Wednesday a conclusive contract for the acquisition of Sincera, a digital marketing information business. Sincera supplies goal, actionable insights to the marketing community and assists marketers comprehend the quality of information Source: Business Insider. The post The Trade Desk announces agreement to acquire Sincera appeared first on The New York Ledger.

The New York Ledger

The Trade Desk announces agreement to acquire Sincera

The Trade Desk has made its second acquisition of ad data firm since its launch in 2009, and its plan is to purchase Sincera, which usually works...

list23.com

Sincera's acquisition is being proposed by The Trade Desk

A digital advertising data company that provides insights to the advertising ecosystem.

adnews.com.au

The Trade Desk acquires Sincera

Global advertising technology leader The Trade Desk announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem. 
“Sincera has become the go-to resource for advertisers and publishers looking for objective data on advertising value. We have retained that objectivity by ensuring our focus on being an expert data company, rathe…

MarTech Series

The Trade Desk Announces Agreement to Acquire Sincera

The Trade Desk acquisition is the second purchase bringing new vim and vigor to ad tech curation and the M&A trend.

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Digiday

The Trade Desk announces plans to acquire Sincera

Continues expanding its infrastructure platform built for managed service providers Cytracom, a leading provider of infrastructure software for managed service providers (MSPs), today announced the acquisition of Telivy, marking another milestone in the company’s evolution to deliver a comprehensive technology platform for MSPs. This strategic investment accelerates Cytracom’s expansion into Security and Risk Management (SRM), complementing its …

cioinfluence.com

Continues expanding its infrastructure platform built for managed service providers MCKINNEY, Texas, Jan. 14, 2025 /PRNewswire/ — Cytracom, a leading provider of infrastructure software for managed service providers (MSPs), today announced the acquisition of Telivy, marking another milestone in the company’s evolution to deliver a comprehensive technology platform for MSPs. This strategic investment accelerates Cytracom’s expansion into Security…

Programmatic Adtech Platform The Trade Desk Acquires Digital Ad Data Provider Sincera

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