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Lamar Jackson challenges NASCAR legend over the number 8

Dale Earnhardt Jr. And Lamar Jackson began a trademark dispute over the number 8.
Earnhardt Jr., a NASCAR legend, and Jackson, a Ravens quarterback, both seek trademark rights for merchandise.
DEJ Holdings, Earnhardt's company, filed a trademark application in 2024, while Jackson filed for 'Era 8' as early as 2020.
Jackson stated he believes Earnhardt's trademark will negatively impact his own brand, saying he will be negatively impacted.
Jackson filed an opposition with the USPTO, fearing customer confusion and infringement on his established rights; similar to his opposition to Aikman.

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Daily Record

Lean Left

Dale Earnhardt Jr. shifts gears with his No. 8 logo to avoid potential conflict with Lamar Jackson

NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising.

1 hour ago

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The US Sun

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NFL star Lamar Jackson sparks legal battle with Nascar legend over number 8

LAMAR Jackson is entering a legal battle with one of NASCAR’s greatest. Dale Earnhardt Jr. notably drove the No. 8 car and has a trademark claim over the stylized number. ReutersLamar Jackson is fighting Dale Earnhardt Jr. over his No. 8[/caption] GettyEarnhardt has a trademark claim for the stylized No. 8[/caption] Lamar Jackson also wears the No. 8 in NFL games and is challenging Earnhardt for usage of the number. His attorneys filed a notice …

4 hours ago

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ESPN

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Ravens' Jackson, Earnhardt Jr. in trademark beef

Ravens quarterback Lamar Jackson is in a trademark dispute with NASCAR star Dale Earnhardt Jr. over the right to use a stylized version of the No. 8.

6 hours ago·United States

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The Business Journals

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Lamar Jackson challenges NASCAR legend over the number 8

The Ravens quarterback is defending his "Era 8" brand against a racing legend's recent trademark filing.

7 hours ago·United States

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BroBible

Center

Lamar Jackson Trying To Block Dale Earnhardt Jr. From Trademark Involving The Number 8

Lamar Jackson and Dale Earnhardt Jr. The number 8 is associated with a slew of notable athletes, and Lamar Jackson and Dale Earnhardt Jr. are both members of that particular club. However, they also have some beef now that the Ravens star is trying to block the NASCAR legend from securing a trademark involving that digit. Kobe Bryant is probably the most accomplished athlete to rock “8” on their jersey at some point during their career, but it’s…

7 hours ago

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The Baltimore Sun

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Ravens QB Lamar Jackson files trademark opposition against NASCAR’s Dale Earnhardt Jr. over use of No. 8

A trademark dispute has surfaced between Ravens quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr., vying for the right to use the number 8. The two-time NFL MVP is attempting to prevent the NASCAR Hall of Famer from trademarking the number for merchandising, according to a notice of opposition filed with the U.S. Patent and Trademark Office on Wednesday. Jackson, who wears No. 8 for the Ravens, argued that Earnhardt Jr.’s trademark …

9 hours ago·Baltimore, United States

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