US EditionData Distribution: Plumbing For Programmatic Activation
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Data Distribution: Plumbing For Programmatic Activation
In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...] The post Data Distribution: Plumbing For Programmatic Activation appeared first on ExchangeWire.com.
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