Does the future of retail media lie in convenience stores?

Does the future of retail media lie in convenience stores?

Will retail media be bigger than television by the end of the year? The retail media channel is by no means a new concept, but recent years have seen it…

The retail media asserts itself as one of the new eldorados of digital advertising, with continuous growth driven by the giants of e-commerce and distribution. But behind this dynamic, the sector still faces extreme fragmentation: each distributor imposes its own rules, indicators and product references, making the orchestration of multi-brand campaigns particularly complex for brands and their agencies. In this interview, Ed Dinichert, Chief Re…