US EditionDiary Of A CMO: What’s Marketing’s Contribution To Profit? - Brand Spur
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Diary Of A CMO: What’s Marketing’s Contribution To Profit? - Brand Spur
Find out how to manage our price elasticity with Pricing Power and make more money for your business. By Mary Kyriakidi, issued by Kantar 23 Apr 2025 “And thus, our marketing investment has made our brand 10% less price sensitive and contributed to a profit increase of 57%”, Mola paused, letting the weight of the numbers sink in. Over the last year, Pricing Power – one of their reported KPIs – had become a regular in the boardroom. Through it,…
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