Google Faces A Mammoth $6.6 Billion Lawsuit In The UK Over Suspected Market Dominance Abuse - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)

According to the ruling, the company has abused its almost monopolistic position in the online advertising sector.

Google Faces A Mammoth $6.6 Billion Lawsuit In The UK Over Suspected Market Dominance Abuse - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)

Google, a part of Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG), is confronted with a £5 billion ($6.6 billion) class action lawsuit in the U.K. The company is accused of exploiting its dominant market position in the online search industry. What Happened: The lawsuit was lodged at the Competition Appeal Tribunal earlier this week. The claimants contend that Google’s practices allowed it to inflate the prices for advertisements displayed in search …

Google faces a new $6 billion problem in the UK

For as long as pretty much anyone can remember, Google has been synonymous with going online and browsing the internet. It’s the biggest search engine in the world and has held that position for a very long time—dominating about 90% of the global market. But as the saying goes, you either die a hero or live long enough to become the villain. For Google, that hero-to-villain arc is unfolding as its dominance in search is now being questioned on b…

DOJ vs. Google: 5 Key Takeaways That Could Change Online Search

The DOJ's ruling against Google could transform online search, creating new opportunities for competitors and raising privacy concerns.

British consumers sue Google for £5 billion for destroying market competition

According to the British Guardian, a class action lawsuit filed before the Competition Appeals Court claims that Google has taken actions that allow it to charge higher prices for promotions in search results than would be possible under conditions of fair competition. The evidence in support of the lawsuits is, however, the same as that used by big tech companies for years, which has previously brought them into disrepute and mostly resulted in…

Google faces 'first of its kind' class action for search ads overcharging in UK

Google faces a "first of its kind" £5 billion lawsuit in the UK over accusations it has a monopoly in digital advertising that allows it to overcharge customers.