US Digital Ad Spend Climbed to $259 Billion in 2024

US Digital Ad Spend Climbed to $259 Billion in 2024

The total marks a 15% increase compared to 2023.

IAB and PWC: online ad spend hit $258.6B in 2024, up 15% YoY, with 39.8% going to search, 28.7% to display, 24% to video, and $2.4B to podcasts, up 26.4% YoY

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IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024

Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024

Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB

Digital ad revenue surges, driven by video, AI, and retail media growth. Discover key trends shaping 2025. Read the press release.