Who owns your scroll? What Meta ads reveal—and memecoins reinvent

In the world of smartphones, social media and online shopping, it is easy to forget that every click, search and purchase leaves a digital trail.

Who owns your scroll? What Meta ads reveal—and memecoins reinvent

Here’s another comparison: Meta ads and memecoins. They are both designed to use the leverage of the internet to monetize attention. One (Meta ads) is a classic example of a Web2 adaptation of mass media models. The other (memecoins) is a new kind of money-making animal — chaotic, participatory, and more aligned with the principles of Open Money than with traditional monetization strategies.Let’s take a look at Meta ads first.Meta ads are built …