Digital Strategies Boost Loyalty for Indonesia’s Textile Pioneer

Digital Strategies Boost Loyalty for Indonesia’s Textile Pioneer

In an era where digital presence is paramount, a recent study published in the E-Journal of Management has shed light on the critical role of social media marketing, customer experience, and perceived quality in driving customer loyalty. The research, focusing on the traditional textile company Tenun Setia Cap Cili Gianyar, offers valuable insights for businesses navigating the competitive… Source