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Apple launches online store app in India to extend focus beyond major cities

  • Apple has launched a dedicated Apple Store app in India to enhance its retail presence and meet growing consumer demand for its products.
  • The app allows users to purchase Apple products directly and offers personalized shopping recommendations tailored to their preferences.
  • The launch is part of Apple's strategy to strengthen its position in India, where it opened its first physical stores in 2023.
  • Apple plans to open four additional stores in key tech hubs like Bengaluru and Pune, aiming to increase its market share in India.
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