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DirecTV takes majority ownership in Invidi

Summary by Advanced-television.com
DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television advertising solutions that increase the value of advertising inventory for programmers and distributors by allowing marketers to target specific audiences on television without wasting ad impressions.  “DirecTV has been a trailblazer in addressable TV for nearly 15 years. Our longstanding […]
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