Dominant Brands Wield The Power Of Trust - Branding Strategy Insider

Dominant Brands Wield The Power Of Trust - Branding Strategy Insider

I’ve been reading about soft power a lot lately. Soft power…. It’s a term we typically associate with nations—with their ability to influence, attract and persuade without coercion. There’s no doubt that soft power hinges on culture, values and diplomacy—forces that shape trust not through control, but through resonance. What if brands thought of growth in these terms, too? Trust is the foundation of strong brands. This article is part of Brandi…