US EditionDOT To Intensify Promotions Amid Slowdown In South Korea Outbound Travel
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DOT To Intensify Promotions Amid Slowdown In South Korea Outbound Travel
The Department of Tourism (DOT) is set to intensify its marketing and promotion in South Korea, its top source market for visitors, as it frets over the slowdown of Korea’s outbound travel. In the first quarter of 2025, the country received 395,059 visitors from South Korea, down by 13.86 percent from 458,619 in the same period last year. “There are challenges that have ensued, many of which are beyond our control in terms of the slowdown of the…
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